It’s been a full event schedule of late here at Applause. For those of you who want to know where we’ve been (and where we’re going next) here’s a quick rundown of our past 10 days.
First up last week was Enterprise Connect in Orlando, where our event genius Cammie Brunelle led a team of app quality experts as we promoted our experience helping brands launch great digital experiences to a host of telecom and communications companies. We had great conversations with the likes of AT&T, 8×8 and Genband as they showcased their newest technologies and collaboration efforts.
From there, Cammie headed north to New York City to join former Forrester Principal Analyst and current Lead Digital Analyst for Applause, Ben Gray, who was presenting the first day keynote at the Mobile Innovation Summit. Ben spoke about the importance of understanding their users’ points-of-view when it comes to mobile app quality, and many companies in attendance – including Groupon and Estee Lauder – were listening. Those companies were also among the big brands sharing their own best practices when it comes to mobile strategy. We had a fantastic experience at the summit and are already looking to the fall and next year as possible stops on the Applause road show.
Last but certainly never least was the Interactive Portion of SXSW this past weekend in lovely Austin, TX. Yours truly was there to watch the President talk, give away some fun Applause SWAG and, mostly, eat my weight in barbecue and tacos engage some of the world’s biggest brands about how to ensure that they provide their users with high quality digital experiences. Some highlights of the weekend:
- The aforementioned insightful discussion with President Obama about how those in the tech community can be part of a strategy to solve our nation’s biggest problems
- Eric Oliver of The North Face, presenting on the VR that his company is using to provide awe and inspiration to in-store customers
- Talking with Jason Sylva, Executive Director of Audience Development at the New York Times about how he is driving customers’ digital engagement with the all the news that’s fit to “print”
- Talking with the Conde Nast and Associate Press teams at the Knight Foundation’s journalism party
- Hearing about all the exciting things that the team at the Harvard Business Review is up to, and catching an exceptional session by their staffer Scott Berinato on how to make better charts. Yes, charts. Honestly, it was great and as someone who designs presentations for others, I found his reading from his upcoming book on the topic fascinating.
- Punk Rock Karaoke – judged by Anthony Bourdain (among others)
- The very best barbecue and taco I have ever had – both courtesy of Valentinas in South Austin (Sorry, Franklin and Torchy’s)
- A wind-down with important business discussions with select conference-goers, away from the madness of downtown at Nomad Bar
So, what’s up next for the Applause road show? Check out our events page to keep up on all that’s happening with the one company uniquely qualified to help your company understand – and launch – high quality digital experiences as defined by your users. Now if you’ll excuse me, I need to go back to dreaming about barbecue and tacos.
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